Client overview

Ambala is a well-established confectionery brand, known for its traditional mithai and sweet treats. With a strong heritage and loyal customer base, Ambala continues to expand its retail presence across the UK, bringing its premium products to new communities.

For the launch of its new store in Swindon, Ambala wanted to ensure not just a successful opening weekend, but a productive and sustainable way to attract, engage, and retain customers from day one.

The challenge

As a new store location, Ambala faced a common but critical challenge: starting from zero customer data.

They needed:

• A fast and effective way to build a customer database
• A simple method to capture data at the point of acquisition
• A strategy to maintain engagement beyond the initial launch buzz

Without an existing database, there was no direct way to market to customers or encourage repeat visits which was going to make long-term growth more difficult.

The solution

Text Management implemented a digital wallet loyalty pass to drive both immediate sign-ups and long-term engagement.

A strong launch incentive – a free box of mithai for every download – encouraged rapid customer acquisition from day one.

The pass integrates directly into customers’ mobile wallets, allowing them to scan in-store, collect stamps based on spend, and unlock rewards, creating a simple and effective loyalty journey.

Once captured, customers can be re-engaged through SMS campaigns, enabling Ambala to promote offers and drive repeat visits.

The results

• Over 6,000 wallet passes downloaded and growing
• 1,000+ downloads during the opening weekend alone
• Rapid database growth from zero to thousands of engaged customers
• Increased customer return rates driven by loyalty incentives
• Strong foundation for ongoing SMS marketing campaigns
• A scalable, low-effort solution for long-term customer acquisition and retention

Summary

By combining a high-impact launch incentive with a seamless digital wallet experience, Ambala successfully turned opening weekend footfall into a valuable, long-term marketing asset.
The result is a strong store launch as well as a sustainable strategy for continued growth, engagement, and customer loyalty.

Testimonial

“Text Management’s digital wallet loyalty pass played a key role in our store launch. We quickly built a customer database from zero to over 1,000 contacts, with strong engagement from day one. The wallet system made it easy to attract customers and continue engagement. The results have been excellent.” – Ambala Marketing Manager

Our Onboarding Specialist, Kris Talikowski, was on-site, helping the store connect with customers using our digital wallet pass: