Challenge
In a highly competitive food delivery market, Domino’s needed a reliable and scalable way to re-engage customers beyond their initial order.
With high order volumes and frequent promotions across multiple channels, it was essential to cut through the noise and reach customers in a way that was immediate, personal, and effective. Domino’s needed a solution that could drive repeat orders without increasing pressure on store teams or relying solely on paid advertising channels.
Solution
Domino’s implemented targeted SMS marketing campaigns powered by Text Management, enabling them to reach customers directly with personalised, timely offers.
Using first-party data captured through the ordering journey, Domino’s sends highly relevant promotional messages that encourage repeat engagement, highlight limited-time offers, and bring customers back into the ordering cycle.
SMS acts as a direct, high-impact channel that complements Domino’s wider marketing activity, ensuring messages are seen and acted on quickly.
Key features include:
- Targeted SMS campaigns sent to opted-in customer databases to drive repeat orders
- Time-sensitive promotional messaging designed to increase urgency and conversion
- High engagement rates, with SMS achieving up to 98% open rates
- Seamless integration with Domino’s customer data, enabling highly relevant and personalised communications
- Cost-effective alternative to paid media, reducing reliance on expensive acquisition channels
Results
Increased repeat order frequency across engaged customer segments
Higher campaign engagement compared to traditional marketing channels
Strong ROI from low-cost, high-impact SMS campaigns
Improved customer retention through consistent, relevant communication
Conclusion
By using SMS marketing as a core engagement channel, Domino’s transformed its customer database into a high-performing revenue driver.
What began as simple promotional messaging has evolved into a scalable retention strategy that keeps Domino’s top of mind, drives repeat purchases, and delivers measurable commercial impact.
Want to turn your customer database into repeat revenue?
Discover how Text Management’s SMS marketing solutions help leading brands like Domino’s increase engagement, boost retention, and drive sales through high-impact messaging.
