How Domino’s Pizza transformed phone calls with telephone order AI

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Telephone Order AI

The challenge

For Domino’s, busy periods often meant unanswered calls, rushed conversations, and missed order opportunities. This created pressure on staff and impacted the customer experience.

The solution

To solve this, Text Management developed telephone order AI in partnership with ServeMate, which is built for UK takeaways.

It’s role is to answer calls instantly, take orders, confirm details, and send everything directly to the kitchen or POS system automatically, 24/7.

How it works

Telephone order AI can handle multiple calls at once, ensuring no customer is left waiting during peak hours.

Connected to Domino’s CRM system, it remembers customer details such as names, addresses, and previous orders, creating a faster and more personalised experience.

It can:

  • Take and confirm orders
  • Provide delivery updates and ETAs
  • Upsell relevant items
  • Transfer customers to staff when needed
  • Adapt her accent based on store location

Results

With telephone order AI, Domino’s has been able to:

  • Reduce missed calls
  • Capture more orders
  • Improve response times
  • Deliver a more consistent customer experience
  • Reduce pressure on store teams

See our telephone order AI in action


Ready to see telephone order AI in action in your own store?

Discover how AI can help your stores capture every order, reduce missed calls, and improve peak-time efficiency.

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