Powering Domino’s Pizza with digital solutions
From telephone order AI to wallet passes, these case studies show how technology is creating more connected customer experiences.
SMS Marketing
Student Wallet Pass
Dottie Phone Assistant
AI Influencer Videos
NPS
THE CHALLENGE
Keeping millions of customers informed and satisfied
With millions of orders processed every year, Domino’s Pizza must deliver fast, reliable and personalised customer communications at scale. From peak-time pressure to keeping customers informed and driving repeat sales, every interaction needs to support efficiency and long-term loyalty.
Handling high order volumes and peak demand
Meeting demand for real-time updates
Reducing missed calls and easing store pressure
Driving repeat purchases and loyalty
Delivering personalised offers and insights
HOW DOMINO'S PIZZA COMMUNICATES
The customer communication journey
1. Order placed
Customer places an order online or in-store
2. Order confirmed
Instant SMS confirmation with order details
3. In oven
SMS update to let customers know their order is being prepared
4. On the way
Real-time SMS update with driver tracking information
5. Feedback
Post-delivery SMS to gather feedback and improve
THE SOLUTION
The Text Management products powering Domino’s Pizza
THE RESULTS
Better results. Happier customers.
Improved experience at peak times
Faster responses and better communication during busy trading periods reduce frustration and improve reassurance.
Fewer inbound support queries
Proactive updates and clearer order visibility reduce “where is my order?” calls to store teams.
Increased repeat purchases and engagement
Stronger data, loyalty and retention.
Stronger data, loyalty and retention
First-party data capture and always-on engagement help build loyalty and deliver more personalised marketing.
THE BIGGER PICTURE
A communication ecosystem
Our solutions work together to create seamless communication across the entire journey.
Ready to build a communication strategy that delivers results for your business
Our solutions work together to create seamless communication across the entire journey.
