Meet Dottie
More than an AI phone assistant, Dottie connects to Domino’s stores, understands their operations, and is set to help store teams deliver better customer experiences, every shift.
BUILT IN THE REAL WORLD AND PROVEN IN DOMINO'S
Trusted by Domino's
Dottie was built to solve a real operational challenge for Domino’s stores: handling thousands of customer phone calls without taking valuable team members away from making pizzas and serving customers.
What started as an AI phone assistant is now growing into something much bigger.
Down the line, the ambition is for Dottie to evolve into a shift assistant that understands Domino’s stores, their customers and store performance.
Everything Dottie can do
Dottie is designed to support Domino’s stores at every stage of the customer journey and throughout daily operations. Today, that means answering incoming calls and taking orders, with further capabilities in development to help store teams work smarter and deliver an even better customer experience.
NEVER MISS ANOTHER CUSTOMER CALL
Call answering
Dottie answers calls 24/7, takes orders, provides delivery updates, answers frequently asked questions and handles customer enquiries, ensuring your team can stay focused on serving customers.
AN AI ASSISTANT THAT SUPPORTS MANAGERS
Shift assistant
In development, Dottie is set to evolve into an AI Shift Assistant, providing real-time operational insights, performance recommendations and proactive alerts to help Domino’s stores run more efficiently throughout every shift.
RECONNECT WITH CUSTOMERS AUTOMATICALLY
Outbound calls
Planned for the future, Dottie will proactively reach out to past customers with personalised offers and updates, helping stores bring customers back without any extra work from the team.
ORDERING MADE EVEN EASIER
Touch screen ordering
Also in the pipeline: a fast, intuitive self-service ordering experience through AI-powered touch screens, helping reduce queues, improve order accuracy and free up store teams during busy periods.
DOTTIE UNDERSTANDS, RESOLVES AND KEEPS CUSTOMRES INFORMED
How Dottie works her magic over the phone
1
TO AMEND AN EXISTING ORDER
Adding or removing items, or making changes after the order has been placed.
How Dottie fixes it
- Verifies the order and customer details
- Makes the changes instantly
- Confirms the updated order and price
- Updates the store system
- Provides confirmation to the customer
2
TO CHECK WHERE THEIR ORDER IS
Requesting an update on delivery or collection times.
How Dottie fixes it
- Checks live order status in real time
- Provides accurate ETA for delivery or collection
- Keeps the customer updated with any changes
- No need to contact the store
3
TO REPORT AN ISSUE WITH THE ORDER
Missing items such as drinks, dips, desserts or ice cream.
How Dottie fixes it
- Confirms the order and missing items
- Apologises and arranges a replacement
- Updates the store and driver if needed
- Follows up to ensure it’s resolved
4
TO COMPLAIN ABOUT FOOD QUALITY
Burnt pizzas, missing toppings, undercooked food, or insufficient potato wedges.
How Dottie fixes it
- Listens and shows empathy
- Confirms the issue and order
- Arranges a replacement or store credit where appropriate
- Makes a note for quality feedback
- Follows up to ensure it’s resolved
5
TO COMPLAIN ABOUT FOOD QUALITY
Where the order has taken longer than expected to arrive.
How Dottie fixes it
- Checks live delivery status
- Explains the delay and provides a new ETA
- Escalates if the delay is significant
- Follows up and thanks the customer
WHAT DOTTIE CAN DO
Built and proven in Domino's stores
Dottie was trialled across five Domino’s stores. In just one month she:
3,247
customer calls answered
100%
answer rate achieved
116
customer orders taken
£3,084
revenue generated
130
staff hours saved
DOTTIE UNDERSTANDS DOMINO'S
More than a phone assistant
Dottie integrates with Domino’s store systems to provide personalised, real-time answers based on live operational data. Over the phone, Dottie can:
