“Text Management has transformed how we engage with our student audience. Their Digital Wallet solution has helped us reach 38,000 active users and is a key part of our ongoing marketing success.”
— GDK Marketing Team
Challenge
GDK wanted to support Franchise Partners with a solution that could directly engage their student audience in a meaningful and measurable way. The aim was to create a simple yet effective channel for communication, data collection, and on-site interaction – particularly during student-focused events and fairs. They also wanted to explore ways to gamify the experience and capture valuable insights to guide ongoing marketing activity.
Solution
Text Management introduced a Digital Wallet Pass tailored for GDK’s student outreach. Franchise Partners now use the Wallet Pass to send targeted updates, deliver exclusive offers, and interact with students during in-person activations such as university fairs where it’s often integrated with games like spin-the-wheel to attract attention and drive sign-ups.
By enabling students to download a branded digital pass, the solution became more than just a discount tool, it evolved into a powerful engagement platform. The Wallet Pass collects student data at the point of download, enabling ongoing direct communication, tracking of engagement, and measurement of campaign effectiveness.
Results
- 38K+ Active Student Passes: Successfully engages a key demographic across all locations.
- Tailored Marketing: Digital Wallet allows for personalised and timely student-focused promotions.
- Scalable Solution: Ongoing work to extend the loyalty program to a broader customer base.
- Strategic Partnership: Continuous collaboration to innovate and enhance customer engagement.
“The team at Text Management not only delivered a powerful student loyalty solution but also continues to work with us on the next stage – bringing fresh ideas to reach even more of our customers.”
— Jill Cassidy
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