Ambala drives rapid customer database growth with digital wallet loyalty strategy
Client overview Ambala is a well-established confectionery brand, known for its traditional mithai and sweet treats. With a strong heritage and loyal customer base, Ambala continues to expand its retail presence across the UK, bringing its premium products to new communities. For the launch of its new store in Swindon, Ambala wanted to ensure not […]
How to build a new customer workflow that reduces churn for the best customer experience
Every business wants to win new customers. But winning them is only half the battle. What happens in the hours, days, and weeks after a customer first engages with your brand will determine whether they stay, spend more, or quietly walk away. In fact, 74% of potential customers will switch to a competitor if the […]
Food subscription businesses: Top 5 tips for better customer communication
A customer signs up to your food subscription box. They’re excited. They’ve paid upfront, chosen their plan, and are waiting for their first delivery. Then the silence begins. No confirmation. No dispatch update. No idea when to expect their box at the door. By the time it finally arrives, the excitement has worn off and […]
Driving repeat orders at scale: How domino’s uses SMS marketing to boost engagement and loyalty
Challenge In a highly competitive food delivery market, Domino’s needed a reliable and scalable way to re-engage customers beyond their initial order. With high order volumes and frequent promotions across multiple channels, it was essential to cut through the noise and reach customers in a way that was immediate, personal, and effective. Domino’s needed a […]
How Domino’s uses real-time NPS to strengthen customer experience
Challenge In a high-volume, fast-moving environment, Domino’s needed more than just operational efficiency during the ordering process, they needed a scalable way to understand how customers felt immediately after their experience. Traditional feedback methods often arrived too late or lacked sufficient context, making it difficult for teams to respond quickly to negative experiences or identify […]
Digital wallet pass: Turning student demand into a marketable database for Domino’s Pizza
Introduction Domino’s Pizza is known for its ability to connect with key customer segments through targeted, high-impact marketing. One of its most valuable audiences is students, a group with strong demand for fast food delivery, high frequency ordering habits, and long-term brand potential. To better engage this audience, Domino’s partnered with Text Management to launch […]
Using AI influencer videos to redefine social content for Domino’s Pizza
Overview Short-form social video has become one of the most effective forms of digital marketing. It blends authenticity, storytelling, and platform-native creativity in a way traditional advertising often struggles to replicate. At Text Management, we explored how artificial intelligence can be used to scale this format, enabling us to produce influencer-style video content without relying […]
How Domino’s Pizza transformed phone calls with telephone order AI
The challenge For Domino’s, busy periods often meant unanswered calls, rushed conversations, and missed order opportunities. This created pressure on staff and impacted the customer experience. The solution To solve this, Text Management developed telephone order AI in partnership with ServeMate, which is built for UK takeaways. It’s role is to answer calls instantly, take […]
AI influencer videos: How AI is changing social-first marketing
Short-form social video has become one of the most effective forms of digital marketing. It combines authenticity, storytelling, and platform-native creativity in a way traditional advertising often struggles to match. However, working with individual creators comes with challenges. Cost, availability, consistency, and creative control can all limit scalability. This is where AI is changing the […]
How AI is transforming call handling in high-demand environments
In fast-paced, high-demand environments such as Domino’s Pizza stores, every missed call represents a missed order. Customers expect fast, clear and accurate call handling whether they’re placing an order, asking about the menu, or checking a promotion. During peak trading periods, this expectation becomes difficult to meet. Teams are already balancing in-store customers, order preparation, […]
